Every visible business has an invisible business underneath it. The restaurant sells meals, but underneath it is a supply chain, staffing, food safety, procurement, and logistics business. The cleaning company sells clean spaces, but undern
The ScalePass equation is simple: Infrastructure increases capacity. Capacity increases agency. Agency enables effortless scale. Effortless does not mean nothing has to be built. It means that once the right infrastructure exists, the busin
In the beginning, the business revolves around the founder. The founder has more mass than the business. They hold the knowledge, make the decisions, sell, fulfil, support, fix, remember, and interpret reality for everyone else. This works
Growth means increase. More revenue. More clients. More appointments. More projects. More people. More activity. Scale means increase without proportional fragility. More output without equal chaos. More customers without collapsing fulfilm
Every business is paid to build a bridge. On one side is the customer’s current situation. On the other side is the customer’s desired situation. The business exists to get them safely across. This is the simplest way to understand value cr
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